Originally, 'nob' was short for 'snob', although the term 'nob' has been adopted in widespread use to refer to the upper class, and is the official name of several locations In real life, 'Nob Hill' is slang for an upper-class neighborhood.The map only shows these three stores, yet the Rounds Square Shopping Center, which is accessible from the Nob Hill neighborhood, has 9 stores inside. Nob Hill is now controlled by The Ronin but is unlocked for the Saints upon completion of the mission ' Laundry Day'. In Saints Row 2, Atlantis Avenue has been merged with this Neighborhood and the High End Retail District now consists of Nob Hill and the new Rounds Square Shopping Center neighborhood located beneath it. It is under the control of the Vice Kings but is unlocked for the Saints upon the completion of the mission ' 3rd Street Vice Kings'.

In Saints Row, this neighborhood is part of the High End Retail District, along with Atlantis Avenue.